You would think the results would have been less close by looking at the map. It definitely highlights No on 1's downfall, which was outreach in central Maine. Had they focused on Lewiston and Augusta as much as Portland and the York region, it would have been different.
I'm not sure what you're talking about. Portland, Lewiston and Augusta are all in the same TV market.
Is TV ads really all that matter in campaigns to you? I was talking about face-to-face community outreach and phonebanks compared to just advertising.