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About this Poll

This survey of 500 registered Massachusetts voters was conducted April 16-April 20, 2024, and is based on live interviews of adults 18 years of age or older who indicated that they were very or somewhat likely to vote in the November 2024 general election for President and US Senate. Each area's quota and demographic information including gender, race, education, age, and party affiliation was determined from 2020 exit polling data, 2020 Census data, the 2022 American Community Survey, and current voter registration statistics. Samples of both standard landline and cell phones were called using a probability-proportionate-to-size method, which means that the phone numbers assigned to each area were proportional to the number of adult residents in each area. The 14 Massachusetts counties were grouped into four general regions. The margin of error is +/- 4.4 percentage points. All surveys may be subject to other sources of error, including but not limited to, coverage error and measurement error. Poll students Samuel Kluger and Avinash Yadav Kalasani contributed questions for this survey under the direction of Adjunct Professor Mikaela Linder. SUPRC also gratefully acknowledges the contributions of Rick Paoletti and Nia Caines.